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Auto Industry News - Canada

Entries in Chrysler Canada (104)


Ram (read: Dodge) Truck makes “Über” Luxo Ram

Dodge (sorry, Ram Truck) is introducing a new luxury model to the Ram line, dubbed “Laramie Limited”. Dodge (I meant Ram Truck, I swear) says that it wants to attract more affluent pickup owners using a combination of capability and elegance. Wait a minute, what about the Laramie Longhorn you say? Isn’t that super-luxo on its own? Well in essence, yes, but it isn’t available across the range like the Laramie Limited will be. And if you’re not from Texas, you probably won’t appreciate it anyhow.

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Dart hits the bulls eyes in Detroit

One of the hottest sectors in Canada is the compact segment and it’s no secret that Chrysler has been struggling a bit since replacing the Neon/SX 2.0 line with the often rented, but rarely loved Caliber. Dodge is hoping that the all new Dart will aim right at the heart of this segment, all with a bit of Italian flair.

Hit the jump for more.

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Weeklong shutdown at Chrysler's Windsor plant

An inventory adjustment is being blamed for a weeklong shutdown starting Monday at Chrysler’s Windsor Assembly Plant.

“It’s very concerning,” said Laporte, president of CAW Local 444, which represents about 5,000 hourly workers at the plant. “It’s not good. This has been happening year after year in terms of down time in January, which is the worst month for sales coming right after Christmas.”

LouAnn Gosselin, spokeswoman for Chrysler Canada, would only say the company was attempting to balance inventories.

The workers, who assemble the Dodge Grand Caravan and Chrysler Town and Country minivans on three full shifts, were back on the job this week following the regular Christmas shutdown.

Chrysler minivan sales across Canada and the U.S. have generated mixed results.

In the U.S, year-to-date sales as of November of the Town and Country were down 17 per cent over the same period in 2010, while demand for the Grand Caravan rose 11 per cent. In Canada, year-to-date sales of the Town and Country rose 7.9 per cent, while Grand Caravan sales fell 1.9 per cent.

[Source: The Windsor Star]


Marchionne argues the CAW needs to make concessions 

Chrysler CEO Sergio Marchionne told the Canadian Institute of Chartered Accountants in Toronto earlier this week that the CAW must make concessions in order to remain competitive.

He will be seeking these concessions from the CAW in 2012 during labour negotiation talks. As you can imagine the CAW is not happy. Union President Ken Lewenza said Marchionne, “is setting the stage for a confrontation.”

Click here for more information.

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Dodge Ram wins Canadian Truck King Challenge


Haven’t heard of the Canadian Truck King Challenge? It’s the brainchild of Canadian auto-journalist Howard J. Elmer and it’s solely dedicated to putting pick-up trucks through their paces. After 5 years it’s getting some serious credibility for how extensively the vehicles are tested.

This year’s event, which like every year takes place in the Kawartha Lakes region of Ontario, saw the Dodge Ram 1500 crowned as the Best Half-Ton Pickup Truck, besting the Ford F-150, GMC Sierra 1500, Toyota Tundra and Nissan Titan.

More a after the jump.

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"Imported from Detroit" is a phrase not to be taken literally, says Chrysler

A U.S. consumer group has a problem with Chrysler's new "Imported from Detroit" ads: the cars in them aren't actually imported from Detroit or the USA. In fact, they're built right here in Canada.

The Made in the USA Foundation, which promotes buying American-made products, claims that one of Chrysler's "Imported from Detroit" ads is misleading since the Chrysler 300 featured in it is actually built in Brampton, Ontario. The Brampton plant also makes the Dodge Challenger and Dodge Charger.

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How is the Chrysler 200 selling in Canada these days?

Don't ask me why but for some reason the Chrysler 200 intrigues me. Not that I'm a fan but the car is a curious piece of business. Ultimately it's a polished Sebring, one of the least-acclaimed cars of the last half decade. But Chrysler's bold super-bowl commercial put this otherwise forgettable machine at the forefront of Chrysler's line-up.

And now Chrysler Canada is chopping off a whopping $3,500 on 200 models with incentives. So for the time-being the starting price is $16,495.

So how are sales?

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Chrysler Canada CEO takes on the task of improving US Sales

Reid Bigland, the CEO of Chrysler Canada has been a star within the corporation. He was able to capture a whopping 15.3% of the Canadian marketshare through July, compared to 11% in 2009. Sergio Marchionne took noticed and recently appointed Reid to run the Dodge brand, as well as be the new head of U.S Sales while still managing Chrysler’s Canadian Operations. Talk about a full plate!

So what are some of Bigland’s new tasks and challenges? Find out after the jump.

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Chrysler's Windsor plant saving millions with Fiat's manufacturing processes 

So far this year Chrysler's assembly complex in Windsor, which cranks out the Grand Caravan/Town & Country/VW Routan trio has saved more than $45 million by implementing Fiat's manufacturing processes and by acting upon suggestions submitted by employees.

More after the jump.

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Chrysler Canada CEO gets a promotion

Reid Bigland, President and CEO of Chrysler Canada is getting a promotion...kinda. In addition to his role as top dog at Chrysler Canada, Bigland has been named CEO of the Dodge Car Brand and head of U.S. Sales. Talk about multi-tasking.

Bigland takes over for Fred Diaz, who will now oversee Chrysler's South American operations and continue as President and CEO of the Ram Truck Brand.

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