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Auto Industry News - Canada

Entries in Canadian Motorsport Ventures (1)

Wednesday
Feb152012

Big changes at Mosport, including the name

A name change can be a polarizing move. For some time, P. Ditty, formally Puff Daddy, and “The artist formally known as Prince” became punch lines for late night talk show hosts (well, rightfully so in those cases). When it comes to business, it can actually work out quite well. The Rogers Centre has replaced the SkyDome in our vocabulary, and Canadian Tire hopes the same will happen with the newly announced name change to Mosport International Raceway with the Canadian Tire Motorsport Park.

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