Big changes at Mosport, including the name
Feb 15, 2012
Ben Bruno in Auto Racing, Canadian Motorsport Ventures, Canadian Tire Motorsport Park, Misc., Mosport

A name change can be a polarizing move. For some time, P. Ditty, formally Puff Daddy, and “The artist formally known as Prince” became punch lines for late night talk show hosts (well, rightfully so in those cases). When it comes to business, it can actually work out quite well. The Rogers Centre has replaced the SkyDome in our vocabulary, and Canadian Tire hopes the same will happen with the newly announced name change to Mosport International Raceway with the Canadian Tire Motorsport Park.

Click the jump for more.

The name change won’t be the only thing that race fans will notice this summer, entry to the track’s interior has been made much easier with the addition of a new (truck friendly!) tunnel. Mosport’s Canadian Tire Motorsport Park’s new owners, Canadian Motorsport Ventures, Ltd, have been promising vast improvements since their takeover in June.

The question is, will people embrace the name change as they did with Infineon Raceway (formally Sears Point), or, like Laguna Seca (a.k.a. Mazda Raceway), will sponsorship be ignored in favour of the name that’s been used since the track opened in 1961?

[Source: Mosport]

Article originally appeared on Auto Industry News - Canada (http://www.autonorth.ca/).
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